team player and collaborator, mentor, and deadline-oriented creative direction and support even on weird, challenging, and complex multiple-stakeholder projects
team leadership and management
relaunched Banfield.com, rewriting hundreds of pages of pet health material in major rebrand
knowing audience needs
wrote top-hitting Microsoft developer blogs to hit that sweet spot of simple, direct, and easy to digest
creative problem-solving
able to "think outside the box" to encourage audience interaction and even delight
visualizing solutions
works well with designers and artists to get to the message in simple and elegant ways
creative vision
reimagined DC Comics's line of children's comics, boosting sales and circulation for the first time
ear for brand voices
easily adapts to different brand voices, finding the cadence and approach that works best
making complexity simple
takes convoluted ideas and turns them into text that's actionable and easy to understand
flexible and innovative
able to tackle unusual projects -- like saving kids from landmines via comic books